The follow up to the #1 Amazon Bestseller, Brand Intervention
You won’t find this asset on a balance sheet.
And you won’t learn it in business school.
Yet, it’s been the Holy Grail for overachievers.
Often within reach but missed by a mile.
I’m talking about that magic ingredient that
made everything from the Seinfeld sitcom to
The Rolling Stones, from PayPal to The Rat
Pack, and from Motown and the Declaration of
Independence not only possible – but inevitable.
Tapping into that reservoir of brilliance that’s
staring you in the face – to build a brand the
the world needs and wants.
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Foreword written by Claude Silver
Claude Silver is the Chief Heart Officer at Vaynermedia, Gary Vaynerchuk’s agency.
When I first met Claude face to face at Vaynermedia, I met someone who instantly resonated with me, like a tuning fork encountering a similar frequency.
We connected, and shortly after that meeting, I texted Claude and asked, “Would you write the foreword to my next book?” Her reply was, “I would be honored.”