Rich Brand Poor Brand
The Follow Up To the #1 Amazon BestSeller, Brand Intervention from David Brier
BREAKING NEWS: Inspired by Maurizio Cattelan’s $6.2M duct-taped banana masterpiece, “Comedian,” which sold at Sotheby’s, I’ve created my conceptual work titled “Author” based on my upcoming book, Rich Brand Poor Brand, How to Unleash Your David in a World of Goliaths with a foreword by Claude Silver of VaynerMedia Unlike bananas, my creation celebrates yellow …
He’s known (and loved) as the People’s Shark and has not gone rogue like Mark Cuban. He wrote the foreword to Brand Intervention, and now stated about the long-awaited follow-up, Rich Brand Poor Brand, “Genius.” Here we are holding a coin I designed for the guests attending a special event for entrepreneurs in the Midwest. …
In this powerful follow-up to Brand Intervention written by David Brier, the 20 traits that separate the Rich Brand from the Poor Brand are covered in detail. High-performing groups have nothing to do with the size of the company, the amount of revenue, or how young or old the organization is. By simply implementing each …
Brand Intervention showed you how to successfully build a brand by looking where others weren’t and seeing what others didn’t — and leveraging those insights — to eliminate that “sea of sameness” so many brands drown in. Rich Brand Poor Brand takes it further, helping you craft a culture capable of sustaining the brand you’ve …
You won’t find this asset on a balance sheet. And you won’t learn it in business school. Yet, it’s been the Holy Grail for overachievers. Often within reach but missed by a mile. I’m talking about that magic ingredient that made everything from the Seinfeld sitcom to The Rolling Stones, from Pay Pal to The …
