He’s known (and loved) as the People’s Shark and has not gone rogue like Mark Cuban.
He wrote the foreword to Brand Intervention, and now stated about the long-awaited follow-up, Rich Brand Poor Brand, “Genius.”
Here we are holding a coin I designed for the guests attending a special event for entrepreneurs in the Midwest.
Just in time for the holidays, Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.
Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you’ve built.
It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you’re in.
What Rich Brand Poor Brand does is this: It helps founders, CEOs, and entrepreneurs leverage the most powerful asset you won’t find on a balance sheet. Yet, it impacts the bottom line of every business.