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Rich Brand Poor Brand

Rich Brand Poor Brand

The Follow Up To the #1 Amazon BestSeller, Brand Intervention from David Brier

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The Follow-up to Brand Intervention

August 28, 2023 by David Brier
Rich Brand Poor Brand - The new book from David Brier

You won’t find this asset on a balance sheet. And you won’t learn it in business school. Yet, it’s been the Holy Grail for overachievers. Often within reach but missed by a mile. I’m talking about that magic ingredient that made everything from the Seinfeld sitcom to The Rolling Stones, from Pay Pal to The Rat Pack, and from Motown and the Declaration of Independence not only possible – but inevitable. Tapping into that reservoir of brilliance that’s staring you in the face – to build a brand the world needs and wants.

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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