In this powerful follow-up to Brand Intervention written by David Brier, the 20 traits that separate the Rich Brand from the Poor Brand are covered in detail.
High-performing groups have nothing to do with the size of the company, the amount of revenue, or how young or old the organization is.
By simply implementing each one of these traits with your team, within the culture of your organization, and with those you serve from colleagues to customers, you will:
- Eradicate any Poor Brand traits holding down your brand’s growth
- Revitalize how your company operates andÂ
- Rapidly restore infectious enthusiasm and pride inside and outside of your organization and brand.
High-performing Groups and Leadership Brands
This is precisely why you will find insights from everyone from Warren Buffett to Gary Vaynerchuk, Billy Joel, Coco Chanel, Sara Blakely, Brené Brown, Kevin Hart, Frank Sinatra, Steve Jobs, Daymond John, Frank Zappa, Jason Feifer, and Jim Rohn.
And it’s why Claude Silver from VaynerX wrote the foreword for this amazing follow-up to Brand Intervention.
And this is precisely why every chapter of this 246-page book concludes with a Rich Brand vs Poor Brand comparison.
And this is why the last 50 pages of the book are within the Rich Brand Poor Brand Playbook.
It’s coming together very, very soon, so stay tuned.
This will blow the minds of your teams, your leadership, and your brands.