Brand Intervention showed you how to successfully build a brand by looking where others werenât and seeing what others didnât â and leveraging those insights â to eliminate that âsea of samenessâ so many brands drown in.
Rich Brand Poor Brand takes it further, helping you craft a culture capable of sustaining the brand youâve built.
Here’s what’s crazy. There are brilliant original pieces of art throughout the book with quotes from Warren Buffett, Sara Blakely, Kevin Hart, Billy Joel, Frank Zappa, Steve Jobs, Phil Knight, Coco Chanel, Daymond John, and Frank Sinatra to name a few.
In fact, here is one of my favorite spreads to give you a sneak peek:
Stay tuned as there’s a lot more coming very, very soon.